From June 25 to July
9, 2025, within the framework of the interuniversity partnership between AIU,
UIBE (Beijing), and Jiangsu Ocean University (JOU, Lianyungang), the annual
international summer school was organized for students of the dual degree program
“International Business.”The summer school program included educational,
cultural, and practical components and was aimed at strengthening international
academic cooperation, developing students’ professional competencies, and
enhancing their language skills.
The summer school
began in Beijing, where students explored the cultural landmarks of the Chinese
capital and visited the Center for Language Education and Cooperation. The
program then continued in Lianyungang, where the main academic activities took
place: lectures, workshops, and practical sessions focused on cross-border
e-commerce, digital marketing, the use of live streaming and AI in product
promotion, video content creation, and research into the operations of real
e-commerce enterprises. Special attention was given to
developing teamwork skills, creative thinking, and intercultural communication.
Team projects, sports activities, and daily practical Chinese language classes
played a significant role in this regard. The program concluded with the defense
of final projects, an international youth dialogue, and a certificate awarding
ceremony.
Participation in the
Summer School enabled students to significantly expand their knowledge in the
field of international business, gain valuable practical experience in
e-commerce, and improve their proficiency in both English and Chinese. We look
forward to welcoming our students to next year’s summer school!